Why the West Brom?

We are the seventh largest building society in the UK, with over 165 years of experience helping members achieve their goals of home ownership and save for a secure future.

We are the seventh largest building society in the UK with over 165 years of experience in helping members achieve their hopes and ambitions of home ownership and save for a secure future. Here are just some of the reasons why the West Brom has around 450,000 members:


  • With our network of recently modernised branches serving Birmingham, the Black Country, Shropshire and mid-Wales, and a national presence right across the UK through our telephone and online services, we are perfectly placed to provide a top class, personal service.



  • Exceptional customer service is a major priority for us, as shown when our Customer Services team picked up the title of Improvement Strategy of the Year at the Midlands and Yorkshire Contact Centre Awards.

  • Our products have received national recognition with the West Brom’s fixed rate mortgages being highly commended in the Personal Finance Awards for 2015/16, while we were also shortlisted in three mortgage-related categories at the coveted Moneyfacts Awards.



  • The continuous desire and determination to make things even better for our members saw branch customers and callers to Customer Services rate us an impressive 9 out of 10 for satisfaction.



  • When it comes to their financial needs, we believe in offering members a personally relevant all-round service. The West Brom does this in partnership with other leading providers. That includes our position as one of the few high street financial institutions offering access to independent financial advice, which is provided through our branches by Wren Sterling.




  • It’s not only in looking after the financial interests of members that we take pride in our reputation. The West Brom is renowned too for supporting the communities we serve by fundraising for our chosen charity of the year, as well as helping local community causes through grants and an active volunteering programme.




  • Becoming a member of the West Brom means you’re joining a building society founded upon its core principles of mutuality where we are owned and run for the benefit of our members.