The West Brom - community

As our chosen charity, the West Brom helps to raise much-needed funds for Acorns. At the same time, this support also involves our people in various volunteering projects for this vital charity, which provides the highest quality of care at its three hospices in Birmingham, Walsall and Worcester

Every year, through its affinity accounts, the West Brom supports a variety of charities and community causes, which tackle genuine human need and disadvantage. This also includes widening educational and sporting opportunities for children and young people in more deprived communities, as well as supporting Birmingham Children’s Hospital and its ongoing Red Balloon Appeal.


	Several groups of West Brom staff have been donning their wellies and sprucing up the gardens for our chosen charity, Acorns Children's Hospice. The team of green fingered volunteers have been visiting the Acorns facilities in Walsall and Worcester to tidy up outdoor communal space and plant flower pots and hanging baskets. A group of West Brom staff have also assisted Acorns through various fundraising ventures as part of the Society's commitment to this valuable charity.


Samaritans branches across the Midlands are to benefit from a donation made by the West Brom through the Mercian Trust, a partnership between the Society and the Diocese of Lichfield to support local good causes. The money is helping to fund a new caller contact system - Samaritans Connect - so enabling volunteers to answer an additional 100,000 calls from those in need every year as part of the charity's support to people who may be struggling to cope.

The West Brom has supported an accelerated learning programme for selected GCSE pupils at the George Salter Collegiate Academy in West Bromwich.

Delivered by the educational charity SkillForce, the course is designed to improve the students’ grades and teach them additional practical skills that will boost their future employment opportunities.

West Brom in the Community