Green Light for West Brom's Move to Providence Place

Plans for a new head office development in West Bromwich receive approval.

The West Brom has received approval for its plans to construct new head office premises at Providence Place in West Bromwich town centre.

Sandwell Council has granted permission for the project, which will see the Society relocate from its current head office at 374 High Street in West Bromwich in late 2014 or early 2015.

The 70,000 sq ft development, adjacent to the A41 Expressway, will deliver high quality workspace for up to 700 staff over five storeys. It will provide support for the building society’s 37-strong branch network and house an administration centre offering direct services for West Brom savings accounts, mortgages and investments.

The building has been designed by Associated Architects of Birmingham and construction is due to commence in the autumn.

Jonathan Westhoff, the West Brom’s Chief Executive, said: “We are delighted that planning approval has been secured and the Society can progress with the development of its new head office. It will enable us to create a facility that is a true reflection of our position as the region’s leading building society.

"There is a real sense of excitement and anticipation throughout the business around what will be a landmark project both for our Society and West Bromwich town centre"

Councillor Darren Cooper, Leader of Sandwell Council, added: "It's excellent news to see planning permission granted for the new West Bromwich Building Society headquarters at Providence Place. It will be a key part of the new look town centre. Staff at the West Brom will benefit from the new shops, restaurants and a cinema, opening this summer as part of the New Square development. We are confident of attracting even more businesses to the town and making it a fantastic place for people to shop, work and visit."

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