The West Brom is springing into action to back the Great Daffodil Appeal, Marie Curie Cancer Care’s biggest annual fundraising campaign.
The leading regional building society has the charity’s daffodil pins in all 37 of its branches and is asking customers to make a donation and wear one to help raise crucial funds and awareness for the cause.
Volunteers from the Society’s West Bromwich head office have also been doing their bit by selling daffodils to colleagues.
Jim King, Communications Manager at the West Brom, said: “Wearing Marie Curie daffodil pins during March is a popular and visible way to show support for this great cause. We are grateful for the generosity of colleagues and customers who have got behind the appeal.”
Marie Curie is the West Brom’s nominated charity. Since the partnership began last year, the Society has raised £25,000 through various events and sponsored activities.
Meaghan Annear, Marie Curie’s Corporate Account Manager, said: “Every pound raised helps Marie Curie Nurses provide more free care to people with terminal illnesses in their own homes in local communities.
“We truly appreciate all the hard work, commitment and fantastic fundraising efforts carried out by the West Brom on our behalf.”
Marie Curie is dedicated to the care of people with terminal illness. Its nurses provide free care to people in their own homes and in the charity’s nine UK hospices, and also give support to their families.