The West Brom is to support Alzheimer’s Society as its charity partner of the year after colleagues voted for the cause.
The leading regional building society announced the partnership during Dementia Awareness Week (18-24 May). It is planning a host of fundraising activities and sponsored events in the year ahead and will also give practical help through the West Brom’s volunteering programme.
West Brom Chief Executive Jonathan Westhoff said: “We are proud of our strong community ties and our commitment to helping people in need. I know our colleagues and members too will get behind this admirable charity to raise funds and awareness for a cause which affects so many families.
“As one in three people over 65 will develop dementia there is a real need for help and a greater understanding for those affected.
“Alzheimer’s Society is the leading support and research charity for people with dementia, their families and careers and we will give it our whole-hearted support.”
The partnership has got off to a flying start with £4,000 already raised through a quiz night, sponsored bake off and a company golf day.
Fundraising events during launch week include a giant 'memory wall' at the building society’s West Bromwich head office, where colleagues will display photographs depicting their own special memories in exchange for a donation.
Ray Nash, Alzheimer's Society's Senior Regional Corporate Fundraising Executive, said: "We are absolutely thrilled that the West Brom has chosen Alzheimer's Society as its charity partner. It shows that dementia is an issue close to the hearts of many people who often have direct experience of it through their families and friends.”
Alzheimer’s Society campaigns for a better world for people with all types of dementia. Its network of local services touches the lives of more than 30,000 people every week, providing practical services and support for people with dementia and their carers.