Edward’s Trust is Staff’s Charity of Choice

The West Brom announces a new year-long partnership with a vital breavement support charity.

A charity which provides bereavement support for parents, children and carers from across the West Midlands will receive the support of a leading regional building society over the next 12 months.

Employees of the West Brom have voted for Edward’s Trust to be the Society’s charity partner for the year.

Fundraising has already got off to a flying start with £4,000 accumulated from a charity golf day hosted by the West Brom at Swindon Golf Club in Staffordshire.

A host of other fundraising activities and sponsored events will be held during the year supported by the West Brom’s branches, staff and members.

Edward’s Trust, based in Edgbaston, is a bereavement support network for parents, children and carers across the West Midlands, Shropshire, Staffordshire, Warwickshire and Worcestershire.

It receives around 500 new referrals every year and was established in 1989 by Peter and Hilary Dent after their son Edward died of a rare form of cancer at the age of seven.

Stephanie Bradbury, Head of Fundraising at Edward’s Trust, said: “To receive the support of the West Brom is a massive boost and we can’t thank the staff enough for voting for us to be their nominated charity.

“We have 12 staff but many of them are part-time so any financial support we receive is absolutely invaluable and enables us to provide the very best support and care for people who have suffered bereavement.”

The West Brom has distributed more than £7 million to good causes over the last decade.  Director of Sales and Marketing James Wright said: “We are very proud of our strong links with the community and our commitment to offering support where needed.

“Edward’s Trust is a fantastic charity for us to partner with and I’ve no doubt our staff and members will really get behind the fundraising efforts.

“Almost everyone goes through the bereavement process at some stage in their life and the support and help Edward’s Trust provides is invaluable.”

The charity golf day saw 19 teams of four take part in an 18-hole competition at Swindon, which was followed by a dinner, prize-giving, raffle and an auction. 

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