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Our Values



"Our Values have helped us build a thriving and purpose-led business. We put the interests of our members centre stage every day and, as a mutual building society, our values are absolutely key in guiding us in what we do and how we work together to achieve this. We have a set of six values which, taken together, explain how we go about this commitment and what it means to be part of the team here at the West Brom."

Jonathan Westhoff Chief Executive


Be Passionate

We strive to make a difference and to do the best for our customers.

Be Real

We are what you see, authentic, transparent and straightforward to deal with.

Better Together

Working together we know we can do anything.


We do right by our stakeholders, whether customers, colleagues, suppliers or the wider community.

Do It Today

We do what we say we will do, proactively, efficiently, and with thought to what is delivered.

Own It

We take responsibility for delivering to the highest standards in all that we do.

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