It may be cold outside, but staff at the West Brom did their best to warm things up by hosting a series of charity cake and coffee days.
The building society’s 'Winter Warmer' fundraising events delivered a sizzling £3,000 for Alzheimer's Society, its charity of the year.
Branches throughout the region, plus teams at head office, joined forces to bake and brew their way to the impressive total, which will help support people affected by dementia.
The West Brom’s Communications Manager Jim King said: “We had real fun preparing for the event and putting on a tempting spread for our customers and colleagues who gave so generously throughout the day.
“It was also an opportunity to spread awareness about dementia, which can be particularly challenging for families to cope with at this time of year, and the support channels available to them.”
Ray Nash, Senior Regional Corporate Fundraising Executive for Alzheimer's Society, said: “We are extremely grateful to the West Brom and their customers for coming together to raise money to support our fight against dementia.
“More than 73,000 people in the West Midlands are affected by dementia and every pound donated helps us provide vital support to them and their carers.”