School Themed Bake-off Cooks up Charity Cash

Donation is the icing on the cake for West Brom charity partner Edward’s Trust.

Employees at the West Brom building society cooked up memories of ‘chocolate concrete’ and pink custard when they staged a Back to School bake-off in aid of bereavement support charity Edward’s Trust.

Amateur bakers from the Society’s head office in West Bromwich created their best show-stoppers, including a crayon layer cake and another based on snakes and ladders.

The bake-off raised a tasty £150 for the charity, which helps children and families across the West Midlands during serious illness and bereavement.

Jim King, Communications Manager for the West Brom, said: “With local schools just returning for the new term, it was a timely theme for our hungrily awaited baking competition.

“As usual our colleagues were happy to pay for a slice or two in aid of Edward’s Trust, which has been adopted as the West Brom’s charity partner for this year.”

A host of fundraising activities have been planned over the 12 month partnership, with £4,000 already in the pot from a golf day at Swindon Golf Club in Staffordshire.

Edward’s Trust, with its headquarters in Birmingham, receives around 500 new referrals every year.  It was established in 1989 by Peter and Hilary Dent following the death of their son Edward, aged seven, from a rare form of cancer.

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