Kaleidoscope Plus Group is Society's chosen charity

The West Brom will be raising money in support of the Sandwell-based mental health charity this year.

A health and wellbeing charity in the West Midlands which aims to dispel the stigma surrounding mental health is to benefit from a new fundraising partnership with a leading regional building society.

The West Brom has named the Kaleidoscope Plus Group, which was formed in 1973, as its nominated charity for the next 12 months after staff voted to support the organisation.

The Kaleidoscope Plus Group is one of the largest voluntary sector providers of health and wellbeing services within the region.

The charity’s Chief Executive Monica Shafaq said: “We cannot do our work without the support of organisations such as the West Brom.  They have a wonderful reputation for helping community causes and I know together we can change the lives of the many people in distress who come to us for assistance.”

Kaleidoscope offers various services, including emotional support to children, young people and adults, social activities and advice, an outreach support team visiting around 100 people a week, talking therapies and residential provision with a 10-bed unit and four self-contained flats.

The group also provides a 24 hour intensive support service to people in their own homes and is an accredited provider of training in Mental Health First Aid and Suicide Prevention.

Monica added: “We are starting to see a more sensible and sensitive understanding of what mental health and wellbeing is all about.  It affects huge numbers of people, not just the person in difficulty, but also their family and friends.  They often feel lost when it comes to helping the person they love and this is where groups such as ours are becoming increasingly important.”

Fundraising at the West Brom is already underway, with colleagues raising around £500 after competing in the recent Rotary Club dragon boat race at Himley Park.  The Society’s annual golf day also takes place later this month and will involve more than 20 teams.

Ashraf Piranie, Group Finance and Operations Director at the West Brom, said: “As a building society it is important that we support the local community and causes that have the potential to impact both our members and our colleagues.

“The Kaleidoscope Plus Group plays a pivotal role in putting mental health as much in the public domain as physical health.  

“The fact that West Brom staff took the time to vote says much about the way helping people in difficulty is something we really care about.”

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