Branches ‘bake’ it a great Christmas

Cake and coffee mornings raise vital funds for the Society’s nominated charity, Black Country Women’s Aid.

Black Country Women’s Aid

Building society branches across the region served up tasty treats and donned their finest festive fashions to help raise more than £2,500 for charity.

The West Brom was collecting money for Black Country Women’s Aid, with fundraising events taking place in all 37 of its branch locations.  There was also a Christmas jumper day and raffle held at the Society’s head office premises in West Bromwich.

Customers were invited to take a break from the stress of Christmas shopping and relax with a hot drink and a slice of cake in exchange for a donation.  While some colleagues used the day to show off their baking skills, others approached local retailers who kindly provided cakes, biscuits and sweets free of charge. 

Deborah Slater, Fundraising Officer for Black Country Women’s Aid, said: “The West Brom have been raising money on our behalf throughout the year and the generosity and goodwill from staff and customers alike has been amazing.

“Branch teams really pulled out all the stops for us this Christmas, each putting on their own cake and coffee morning and helping to raise awareness of the vital services Black Country Women’s Aid provides to those in need. 

“The money raised will make a genuine difference to the lives of the women and children we support in refuge. We really are truly grateful to everyone involved.”

Black Country Women’s Aid is an independent charity which has been supporting victims of abuse and violence for more than 30 years.  It helps around 8,000 women, children and men every year to escape from violence, cope with trauma and move on with their lives.

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