Members of the West Brom are being invited to have a greater say in how the organisation is run.
The Society is setting up a Member Council for the first time in its 169 year history.
Comprising of up to 15 participants, the council will meet on a quarterly basis to share members’ views with the West Brom’s board and management team.
Applications are now being sought, with a view to appointing the council by October and holding its first meeting in January 2019.
West Brom Chief Executive Jonathan Westhoff said: “There is growing expectation for businesses to build strong relationships with key stakeholders and use their insight to influence strategic thinking and decision making.
“For a building society, where our members effectively own the business, this deeper level of engagement is arguably even more important.
We already have a number of initiatives in place to gather feedback about our products and customer service. The Member Council, however, will take things much further by acting in a consultative capacity and making a genuine difference to the way we operate.
A similar group made up of West Brom employees is also being established and will run in tandem with the Member Council in order to capture a diverse range of opinions.
To take part, members must be aged 16 or over and have held either a savings account or mortgage with the Society for at least a year.
Applications can be made online or by filling out a form in any branch. The closing date is 31 August.