BITC brings businesses together to tackle some of the biggest issues facing communities across the UK to create a fairer and healthier society. This has been at the core of BITC’s agenda since it was founded in 1982 and earned the support of the then Prince of Wales, who became the organisation’s Royal Founding Patron.

Since then, BITC has campaigned to reduce inequalities across the UK focussing on race, gender, wellbeing, climate action and access to employment and skills. These campaigns have been led and supported by business leaders who believe in putting responsible business at the heart of their organisations. Today, BITC works with over 600 businesses representing over 20% of the UK workforce.

Sophie Pazzaglia, Chief People Officer at the West Brom, said:

“We’re committed to playing our part in tackling the issues affecting our customers, colleagues and communities so becoming a BITC member solidifies our commitment in this area. We’re looking forward to collaborating with BITC and many likeminded members to deliver a bigger impact for the communities we serve.”

Mary Macleod, Chief Executive of Business in the Community, said:

“We are delighted to welcome The West Brom as the latest member of BITC, as they join the largest UK network of leaders who drive the responsible business agenda in the UK. Businesses can achieve more together, and our members recognise the huge benefits that come from collaborating across sectors, borders and boardrooms to create thriving communities across the country.”