Our charity partner

For lots of us, getting a job is the first step towards building the life we want. But sometimes, even that first step can be a struggle. That’s why we’re proudly partnered with JERICHO, an incredible local charity providing work opportunities for people facing challenges right here on our doorstep.

JERICHO are based in Balsall Heath, Sutton Coldfield and Kings Heath with a mission to support people into long term jobs and a brighter more secure future – a great match to our mission.

JERICHO operate seven business enterprises including woodwork, catering, cleaning, and construction. Their apprenticeships support people who need a helping hand with getting into work. They also support young people facing challenges at school, as well as survivors of modern slavery.

Keep an eye out for the fundraising activities, volunteer days and work experience opportunities we’ll be hosting with JERICHO this year.

More about JERICHO

Helping the community through grants

We’re passionate about supporting local charities and community groups and we do this through the Mercian Community Trust grant scheme. This is funded by our Community Account), which is in partnership with the Diocese of Lichfield. Thanks to the generosity of our Community Account members, we’re able to make a positive difference in our local communities.

Who we've helped

In 2023/24 we awarded over £16,000 in grants through the Mercian Community Trust. Aldridge Cricket Club were one of these recipients:

"This grant will go a long way to create a safe and useable outdoor space for the local community. Having an outdoor space for use by the public is vital for wellbeing, so this grant will play a big part in bringing that back. A huge thank you to the West Brom!"

Tom Davies, Aldridge Cricket Club

We love to volunteer

Giving time is just as important as giving money. Each year our colleagues are encouraged to spend two days volunteering within the community. In the last 12 months we have spent over 100 days volunteering for local charities including:

• Birmingham Children’s Hospital
• Compton Hospice
• Mary Steven’s Hospice
• Beacon Centre for the Blind
• Deighton Court Care Home

Educating the next generation

Around 67%* of young adults aren’t confident with managing their money. We believe that all young people should have access to financial education and feel money confident. During 2023/24 we ran financial workshops to over 1,800 local students.

Sessions we currently deliver:

• Money-Go-Round – for primary children to learn the basic value of money.
• Adapted Money-Go-Round - tailored to assist children with additional learning needs.
• Financial Fitness – a workshop to prepare students for managing finances when they leave school/college.
• Frauds and Scams – aimed at secondary and college students to help keep their money safe and spot a scam.

Could your students benefit from one of these sessions? Please send enquiries to community@westbrom.co.uk

*According to the Money and Pensions Service’s research