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"Our Values have helped us build a thriving and purpose-led business. We put the interests of our members centre stage every day and, as a mutual building society, our values are absolutely key in guiding us in what we do and how we work together to achieve this. We have a set of six values which, taken together, explain how we go about this commitment and what it means to be part of the team here at the West Brom."
Jonathan Westhoff Chief Executive
What this means to us
We strive to make a difference and to do the best for our customers.
What this looks like
We are passionate about mutuality and what it means for the Society and our customers. We make a positive impact, taking an interest in people and things, have a point of view and contribute. We look for ways to improve things, bring new insights, ideas and enthusiasm and find sustainable options to create something better. We are flexible and willing to try different approaches to get the best results. We value what we do.
What this means to us
We are what you see, authentic, transparent and straightforward to deal with.
What this looks like
We engage with others, act with integrity and communicate in a clear, jargon-free way. We take responsibility for continually learning. We are receptive to feedback, with a drive to improve and make the best of our skills and abilities. We learn from mistakes and bring the best of ourselves to work each day.
What this means to us
Working together we know we can do anything.
What this looks like
We collaborate with others and work within teams to deliver the best solutions. We are observant, curious and able to use positive influence to achieve a shared understanding and commitment to action. We generate good networks and alliances both internal and external, creating sustainable outcomes and strong communities.
What this means to us
We do right by our stakeholders, whether customers, colleagues, suppliers or the wider community.
What this looks like
We care about people and in things. We are active in local communities and support those who are vulnerable. We support our own and others’ wellbeing. We treat others as we would want to be treated, with respect, consideration and always with inclusivity in mind. We care about our own and others’ behaviour, outputs and quality. We say thank-you and give praise when others excel as well as providing constructive feedback when appropriate.
What this means to us
We do what we say we will do, proactively, efficiently, and with thought to what is delivered.
What this looks like
We meet deadlines and expect others to do the same. We are resourceful, willing and able to work independently or within a team to deliver against goals and targets. We are mindful of the need to manage resources sustainably and to minimise waste, and always look for ways to reduce our own and the Society’s impact on its environment.
What this means to us
We take responsibility for delivering to the highest standards in all that we do.
What this looks like
We own what we do, are accountable and use judgement and discretion to make effective decisions. We are professional and flexible with the drive and determination to deliver to the highest standard first time around. We always look for ways to deliver the right outcome for the customer. We are aware of the importance of risk, work within our boundaries yet are willing to challenge where solutions and actions no longer add value.
At the West Brom we support our people to be the best leaders that they can be. By communicating expectations clearly we can identify development needs, address these and in doing so improve individual, team and business performance, thereby supporting our Purpose. This will lead to us all achieving our potential and delivering our best to customers.
Be an authentic leader aware of your:
Personal impact, accountability, self, initiative, resilience, integrity and personal development needs.
What this means to you:
As a leader you will develop a high level of self awareness enabling you to be fair in your judgement and taking responsibility. Always treating others with dignity and respect. Your personal effectiveness will be based upon knowledge, adaptability, communication and an understanding of others and their needs.
Be an inspiring leader who:
Motivates others, manages relationships, is agile, makes decisions, communicates effectively, coaches others, delegates and influences.
What this means to you:
As a leader you will motivate and help others to acquire the skills they need to work effectively, building and maintaining relationships to encourage collaboration and drive a culture where feedback is expected and freely given.
Be a collaborative leader by:
Managing risk, thinking strategically and creatively, using analysis to drive insights, maintaining customer focus and advocating change.
What this means to us:
Making decisions in the best interests of our customers using commercial insights, with the ability to manage risks, whilst focusing strategically on wider business and customer impacts.
