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Building a sustainable future

We’re serious about tackling climate change and making sure we play our part in building a greener future.

In 2019, the UK government made a commitment to reduce greenhouse gas emissions by 100% by 2050. This is known as the Net Zero target. Our goal is to go beyond this target, and we aim to be carbon negative by 2050. This means we want to try and use less carbon dioxide than we give out thought our operations. We believe that this is the right thing to do for our members, our communities, and the planet we all share.

What are we doing?

We’ve got a plan to get us to Net Zero, and we’re working hard to make it happen. This means reducing our carbon footprint, using 100% renewable energy, and increasing sustainable practices across everything we do. Here are just some of the ways we’re taking action:

Working towards Net Zero:

We’re exploring strategies to reduce our carbon emissions and making changes to help us reach the government's Net Zero target.

Greener travel:

At our Head Office, we’ve installed EV chargers to support electric vehicles. Our salary sacrifice scheme with Tusker makes it easier for colleagues to switch to greener cars. We also encourage cycling with our Cycle2Work scheme, offer public transport perks, and promote carpooling with priority parking spaces.

Clean energy:

We use 100% renewable energy and we’re also exploring new options for on-site renewable energy projects. We are also working hard to improve our energy-saving measures.

Cutting waste:

From recycling programs to reducing what we throw away, we’re working hard to use less, and waste less. We’re also aiming to promote a circular economy in everything we do. This means we want to reuse and recycle products and materials as much as possible.

Buying sustainably:

We’ve teamed up with suppliers to use eco-friendly products, cut back on unnecessary packaging, and reduce delivery emissions.

Supporting our people:

We’re encouraging everyone at the West Brom to live and work more sustainably - whether it’s saving energy, cutting waste, or finding greener ways to commute.

Colleague engagement:

We’ve launched a Climate Champion Network to engage our colleagues in sustainability initiatives. This network helps drive awareness, shares best practice, and encourages meaningful action across the West Brom.

Sharing what we’re doing:

We’re open about our progress and include climate-related information in our Annual Report and Accounts. We also follow recommendations from the Task Force on Climate-related Financial Disclosures (TCFD).

Looking ahead

We’re not stopping at Net Zero. Here’s where we’re headed:

  • We want to go beyond Net Zero and aim to be carbon negative by 2050.
  • At Head Office, we’re exploring new technologies and potential renewable energy projects.
  • Through partnerships, we’re creating even bigger impacts with green initiatives.
  • Our focus is on continuously finding better ways to reduce our environmental impact.