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Our purpose is to help people achieve financial security through homeownership. Whether it’s a young family buying their first home, someone wanting to own a share of their property, or laying the foundations for a secure future, we’re here to help you build the life you want.
We bring time, respect and proper support. A fair bit of fairness. It’s a certain kind of West Bromness, and it’s what makes us unique.
And as we’re owned by you, your needs are always our focus.
Saving isn’t something to be scared of – especially with the right support. We’re here to help you set goals you can stick to. Because when you get that right, you can spend less time saving and more time enjoying the freedom and security it brings.
And no matter what you're saving for, something big or small, bit by bit, we'll help you get there with our range of savings accounts.
Because your savings should be for sunny days, as well as rainy ones.
Everyone is different, so we don’t use a one-size-fits all policy. We dig deeper to understand what you need. From first-time buyers to shared ownership schemes, our range of mortgage options will help you take that crucial step towards owning your dream home.
But we don’t just stop there. Our mortgage products offer up to 40-year terms, competitive interest rates, lower deposits, and personalised support from start to finish. And our overall approach to standard variable rates and scrapping arrears fees shows our commitment to treating you fairly.
It all adds up to what we call ‘purpose led’ lending, and we’re passionate about it.
We don’t think it's fair to charge customers arrears fees – so we scrapped them.
We'll always give our existing customers, the same, or better, savings rates.
We care about you and your feedback which is why we set up our Member Council.
We’re delighted to have achieved the 2026 Feefo Gold Trusted Service Award for the second year in a row, and to have been voted Best Customer Service provider in the 2024 Moneyfacts Awards.
We’ve supported 2,100 students from over 30 schools with financial education.
We’ve raised more than £1 million for Birmingham Children’s Hospital, and in the past 12 months we’ve donated to 78 local causes.
We’re part of the Alzheimer’s Society’s Dementia Friends programme and have 275 colleagues who have completed dementia friendly training.
We're proud to have been recognised as one of The Sunday Times Best Places to Work for two years running, in 2025 and 2026 – a reflection of how our colleagues feel about working at the West Brom.
From achieving all four Living Wage Foundation accreditations and being recognised with our Beyond the Living Wage and Living Pension Champion awards to offering fair pay, secure hours and enhanced pension support, we're committed to doing the right thing for our people.
Whether it's flexible working, wellbeing support, or creating an inclusive culture where everyone belongs, we'll help you build a career where you can thrive and be yourself.
