Martin, former Chief Transformation Officer at Metro Bank plc, brings a wealth of transformation and operations experience following senior leadership positions at Nationwide Building Society, Portman Building Society, Visa Europe and Accenture.

Speaking on the appointment, Jonathan Westhoff, Chief Executive at the West Brom, said: “I’m delighted to welcome Martin Boyle to the Board and Executive Team. He joins us at exciting time and brings extensive transformation and operations experience, which will further strengthen our leadership team and support the delivery of our Purpose-led strategy.”

Martin Boyle added: “It’s great to be join the West Brom at this time of exciting digital transformation. I’m looking forward to working with the team to drive forward the Purpose-led agenda, developing and delivering products and services that continue to meet our members’ needs.”