With over 15 years’ experience delivering marketing, brand and communications strategies within the financial services sector, Georgia brings with her a wealth of expertise, having led cross-channel campaigns and guided brand transformation in previous senior leadership positions. Prior to joining the West Brom, Georgia held roles at National Friendly, Holloway Friendly, AXA Life Invest and Lloyd’s TSB.

Speaking on the appointment, Alex Windle, Chief Customer Officer at the West Brom, comments: “The West Brom has been a highly regarded brand not only with its customers, but also within the wider community, for almost 175 years. We’re excited to be welcoming Georgia, whose extensive experience and creative vision will support us on the next phase of our journey as we develop and enhance the Society for the future.”

Georgia d’Esterre adds: “It’s a particularly exciting time to be joining the West Brom as we look to further develop our brand, showcase what it means for our customers and how it complements the products and services we offer.”