The Foundation will support charitable causes that look to provide housing and rented accommodation to support social and community welfare, along with causes that seek to relieve financial hardship and poverty.

Engagement with local charities has been at the core of the West Brom for many years, and in the last 12 months, the West Brom have given over £48,000 to various charitable causes. Through establishing a charitable Foundation, the West Brom aims to makes a real difference to local communities by distributing funding to causes aligned to their purpose and values.

The Foundation’s decisions are made by its Board of Trustees, who are responsible for assessing applications and determining which charitable causes will benefit from funding.

Jonathan Westhoff, West Brom Chief Executive said:

“Engagement with our local communities has always been a strong focus as it’s at the core of what it means to be a mutual. We want to be able to have a stronger influence on helping local people and supporting community initiatives in our region that are aligned to our purpose. In order to do that, I am really pleased to announce the launch of West Bromwich Building Society Foundation.”