West Brom Building Society has expanded its intermediary team to better support its mortgage broker network and refreshed its digital offering, including launching a new LinkedIn page for intermediaries.

The Society has welcomed a new intermediary Business Development Manager (BDM) for the Southeast of England and for the first time appointed two new intermediary telephone BDMs.

The introduction of the telephone BDMs is a significant step for the intermediary team, enabling it to support more brokers, more efficiently, while expanding its network further.

James O’Donnell takes up the role of field BDM for the Southeast. He brings over 17 years’ experience in financial services, as a broker and BDM. He joins the Society from Metro Bank, where he spent two years as an intermediary telephone BDM and was named a finalist at the British Mortgage Awards as Telephony Relationship Manager of the Year.

James said: “I feel proud and privileged to join the West Brom. The Society has a long history of putting intermediary partners first and with its vision for the future, I couldn’t have joined at a better time. I’m looking forward to working closely with our intermediaries to support their businesses and achieve great results together.”

In addition to James’ appointment, the society has expanded its team with the introduction of two Telephone Business Development Manager (TBDM) roles, taken up by Kandis Grant and Anisha Banger. They bring in-depth knowledge of the West Brom’s intermediary services, having already worked within the intermediary support team. Their expertise will help strengthen the society’s ability to provide direct, hands-on support to broker partners.

Kandis said: “Building strong relationships with our intermediaries has always been a priority for me and I’m excited to support them in helping their customers achieve their goals. The West Brom has an outstanding reputation in the market and I’m eager to contribute to its continued success.”

Anisha added: I’m excited to step into this new role and continue supporting our brokers with the guidance and expertise they need to succeed. I’m looking forward to helping expand and build on our existing network, through the support we can offer in this new telephony role.”

As part of the society’s brand refresh, the team has also enhanced its digital offering, with a revamped broker website and a dedicated LinkedIn page for intermediaries. The new website gives brokers clear and accessible information to better support their clients. While the new LinkedIn page allows the team to share tailored updates and insights directly to the broker community.

Alasdair McDonald, Head of Intermediaries, West Brom Building Society said: “These positive changes reflect our commitment to delivering outstanding service and reinforces our position as a trusted lender for intermediaries.

“Investing in our intermediary team is a key part of our strategy to provide brokers with the support they need to thrive. The addition of James to our field team, alongside Kandis and Anisha in our new telephone BDM team, ensures we’re even better placed to strengthen our relationships with our partners.”

You can visit the updated website for intermediaries at wbfi.co.uk and follow our LinkedIn for intermediaries at West Brom for Intermediaries.