West Brom Building Society has won the Feefo Gold Trusted Service Award, an independent seal of excellence, which recognises businesses that consistently deliver a world-class customer experience.

Feefo established the Trusted Service Awards in 2014 to celebrate brands going above and beyond for their customers, while using its platform to collect verified reviews and who are receiving exceptional customer feedback.

To be eligible for the Gold Trusted Service Award, businesses must have gained a review rating of between 4.5 and 5 and have received at least 50 reviews over a 12-month period.

Working with over 6,500 organisations, Feefo is the world's largest provider of verified reviews, helping brands understand their customers by analysing reviews and providing insight into trends, needs and habits.

Alex Windle, Chief Customer Officer at West Brom Building Society said: “We’re very proud to receive the Feefo Trusted Service Award. As a mutual building society we don’t just serve our customers, we’re owned by them, so ensuring they feel valued and supported to achieve their financial goals is at the heart of what we do.

“Our teams work incredibly hard to deliver great service on the phone, in our branches and online and we are delighted that so many of our customers think so too.”

Tony Wheble, CEO at Feefo said: “It's inspiring to see companies like West Brom Building Society working so hard for their customers, especially during these challenging economic times.

“The Trusted Service Awards recognise businesses that don't just meet expectations – they exceed them. These awards celebrate companies that gather genuine feedback and use it to deliver exceptional customer experiences. The dedication shown by this year's winners sets a benchmark for customer service excellence.”