West Brom Building Society has become a Principal Partner of The Albion Foundation, strengthening its commitment to making a positive difference across the region.

The partnership brings together two organisations with strong local roots and a shared ambition to support inclusion and help people thrive.

The West Brom will work closely with The Albion Foundation to support programmes focused on financial education, life skills and social mobility, using the Foundation’s established community networks to reach even more people across the region.

The partnership will also create more opportunities for West Brom colleagues to volunteer, get involved and give back to the communities the Society serves.

The West Brom has a longstanding connection with West Bromwich Albion Football Club, having been the Club’s main kit sponsor between 1997 and 2004. The new partnership builds on those local ties while supporting the Foundation’s work across the Black Country and beyond.

Jonathan Ward, Deputy Director of The Albion Foundation, said: “We are excited and extremely pleased to have begun this partnership with West Brom Building Society.

“Since we began speaking with the team at the West Brom, we’ve been overwhelmed by their enthusiasm and passion for the work we do. We’re delighted to have their support as we continue to make a difference in the community and aim to raise the bar even further.”

Gareth Madeley, Chief Customer Officer at West Brom Building Society, said: “We're passionate about making a positive difference in the communities we serve, so we're pleased to be supporting The Albion Foundation. As two organisations with strong community roots and shared values around inclusion, opportunity and empowerment, we're excited about the impact we can make together.

“The Foundation's work closely aligns with our purpose and community-focused ethos. Through our combined efforts, we'll be able to support more people across the region, create meaningful opportunities for colleagues to get involved, and help strengthen communities across the Black Country and beyond.”