West Brom Building Society has been recognised with a national award for its mortgage offering, winning Best First-Time Buyer Mortgage Provider at the 2026 Moneyfacts Awards.

The Moneyfacts Awards celebrate the best in the UK’s financial services sector, with winners shaped by year-round product analysis and intermediary feedback.

This award recognises the Society’s ongoing commitment to helping people buy their first home, with products and support designed around the needs of first-time buyers.

John Philips, Senior Product Manager at West Brom Building Society, said: “We’re really pleased to have been named Best First-Time Buyer Mortgage Provider at this year’s Moneyfacts Awards. Buying your first home can feel like a big step, and sometimes an overwhelming one. That’s why we’re focused on making that journey as straightforward and supportive as possible, with products and guidance that genuinely put customers first.

“We know affordability remains one of the biggest challenges facing aspiring homeowners, which is why we've recently improved our loan to income policy to help more customers access the borrowing they need to take that first step onto the property ladder, where it's affordable to do so. These kinds of changes are about responding to the real challenges our customers face and doing what we can to support them.”

“This award means a great deal to all of us at the West Brom. It reflects the care our teams put into supporting first-time buyers every day, and it motivates us to keep doing right by our customers.”