West Brom Building Society has been recognised with a national award for its mortgage and savings products, winning First-Time Mortgage Buyers’ Choice, at the 2026 Moneyfactscompare.co.uk Awards. The Society was also Highly Commended in the ISA Provider of the Year category.

Winning the First-Time Mortgage Buyers’ Choice award for a third year in a row is amazing and celebrates the Society’s passion to help people turn their homeownership dreams into a reality. The ISA Provider of Year commendation highlights the Society’s dedication to offering competitive savings products to customers, helping them make the most of their tax-free allowance.

The recognition reflects the significant work undertaken across the Society and is particularly meaningful as it is based directly on customer feedback, with more than 200,000 customers sharing their views. It highlights the organisation’s ongoing commitment to delivering high quality products and services that meet the needs of its customers.

Jonathan Westhoff, Chief Executive Officer, at West Brom said: “We’re very proud to have received the awards for the ‘First-Time Mortgage Buyers’ choice’, and for the ‘ISA Provider of the Year’.

Despite a challenging economic environment, we continue to stay focused and committed to helping more people with their homeownership and savings aspirations. We know how important this is and that’s why we’ve worked so hard to create tailored and cost-effective solutions to help our customers with their financial goals.

These awards hold special significance for us, as it reflects the trust and appreciation of the customers we serve every day. But we also couldn’t do this without the dedication and hard work of our team at the West Brom too.”