West Brom Building Society has been recognised by the Good Business Charter (GBC) for its dedication to championing customers, as part of Good Business Fortnight.

Ten accredited members are each highlighting one of the Good Business Charter’s ten principles – with the West Brom representing the Customer Commitment principle - showcasing the importance of trust, transparency, and fairness in financial services.

The West Brom’s commitment to financial literacy and accessibility, support for vulnerable customers, community work and its engagement with members, will be showcased through a series of videos with colleagues from across the organisation and some of its partners.

Featured across its social channels, the campaign highlights the society’s partnership with Plain Numbers, supporting customers who find numbers challenging, and its accreditation as a Dementia Friend – featuring a branch colleague who shares how the initiative has made a difference to the customer journey. The series also explores how the West Brom ensures its products and services are designed fairly for customers.

Alex Windle, Chief Customer Officer at West Brom Building Society, said: “Being named the Good Business Charter’s Customer Commitment Champion means a great deal to us. As a mutual building society, we put our customers interests at the centre of everything we do. Our values guide every decision we make, ensuring we support customers fairly, responsibly, and with their best interests in mind.

“We’re proud to be a part of Good Business Fortnight and to showcase the ways we engage with and support our customers.” For more information about the West Brom’s customer commitment and involvement in Good Business Fortnight, which runs from 3-14 February 2025, visit the Good Business Charter website.