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We use cookies to collect information about how visitors use our website. This includes anonymised IP addresses. No other personal data is collected by these cookies.
These are third party cookies, and can be turned off below.
We use these cookies to help show you adverts that are more relevant to you.
These are third party cookies.
Cookies are small text files stored by the web browser on your computer, smartphone or tablet that websites use to store information about you during and between sessions. The cookie only contains data, not code, so it can’t contain a virus or spyware. This doesn’t mean that all cookies are harmless in intent, but they can only ever store information.
We use cookies when you visit our website:
We may change our cookies from time to time and will update our cookies list when we do this.
The use of cookies makes it easier and faster for you to carry out transactions online, and to log into online accounts. The compromise for this convenience is that it may open you up to a loss of privacy.
Cookies do not collect personal information unless you choose to allow them to do so. E.g. allowing a website to remember your user ID and/or password next time you log in. Cookies are stored on your own hard drive and not anywhere else on the web and cannot be accessed by anyone else.
You should be careful when accepting cookies on a computer or device that is not your own, or using one in a shared or open environment.
We use both ‘first party’ and ‘third party’ cookies. ‘First party’ means us, the West Brom. ‘Third party’ means other organisations.
These are our own cookies that we currently use:
We place these on your computer, but they’re managed by Google and Sitecore
These cookies collect anonymised IP addresses to help us understand where our visitors are based. No other personal data is collected by these cookies.
These are the third party cookies we currently use:
Google Analytics
Google's policy for their third party cookies can be found by visiting: www.google.co.uk/policies/privacy/partners.
Google Signals
Google Signals is managed by Google and collects and processes personal data, although aggregated - meaning that personal data is anonymised.
Sitecore
Sitecore's policy for their third party cookies can be found by visiting: https://www.sitecore.com/trust/cookie-policy
Mitel Webchat
These Cookies are necessary in order for our Live Chat to function:
Programmatic Remarketing _Stackadapt
This cookie is used to indicate that you have visited this website and/or a particular section of the website for retargeting purposes
You may opt out of receiving cookies by setting your browser to not accept any cookies. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.
Please be aware that in opting out of receiving cookies, some areas of our website and our WeBSave service will not operate correctly.
Session cookies
These are automatically deleted when you leave the website or close your browser.
Persistent cookies
These either stay on your computer until you choose to remove them, or until they expire on a pre-set date.
First party cookies
These are created and placed on your computer by the owner of the website. They are usually essential for the website to function properly.
Third party cookies
These are placed on your computer by the owner of the website but they are managed by another company, for example: Google or YouTube. This type of cookie is often used to help monitor visitors. For example: which pages people visit, for how long, which country they are from, which search terms they used to find the page, and so on.
All about cookies
You can read more at this independent website: www.allaboutcookies.org/manage-cookies.
How the advertising industry uses cookies
If you are interested in how cookies work and your rights online, have a look at this guide. This website also explains your rights and how to adjust your online privacy settings: www.youronlinechoices.eu.
UK best practice
To help businesses, the International Chamber of Commerce for the UK created a cookie guide. The guide defines categories of cookies, along with examples of notices to help website users understand them. The guide gives clear explanations of what cookies do and why website operators and other organisations use them: www.international-chamber.co.uk/our-expertise/digitaleconomy.