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Cookies Policy

When it comes to online security and privacy, it is important to have an understanding of cookies and their use on websites. The below common questions will help with that understanding and particularly the use of cookies by the West Brom.

Strictly Necessary

If you want to move around this website and use its features, these cookies are essential.

This category cannot be disabled.

Performance (analytics)

We use cookies to collect information about how visitors use our website. This includes anonymised IP addresses. No other personal data is collected by these cookies.

These are third party cookies, and can be turned off below.


We use these cookies to help show you adverts that are more relevant to you.

These are third party cookies.

Cookies are small text files stored by the web browser on your computer, smartphone or tablet that websites use to store information about you during and between sessions. The cookie only contains data, not code, so it can’t contain a virus or spyware. This doesn’t mean that all cookies are harmless in intent, but they can only ever store information.

We use cookies when you visit our website:

  • To keep our website, and any details you enter into it, secure;
  • To make our site as easy as possible for you to use;
  • To help us understand how visitors use our site; and
  • To remember your preferences

We may change our cookies from time to time and will update our cookies list when we do this. 

The use of cookies makes it easier and faster for you to carry out transactions online, and to log into online accounts. The compromise for this convenience is that it may open you up to a loss of privacy.

Cookies do not collect personal information unless you choose to allow them to do so. E.g. allowing a website to remember your user ID and/or password next time you log in. Cookies are stored on your own hard drive and not anywhere else on the web and cannot be accessed by anyone else.

You should be careful when accepting cookies on a computer or device that is not your own, or using one in a shared or open environment.

We use both ‘first party’ and ‘third party’ cookies. ‘First party’ means us, the West Brom. ‘Third party’ means other organisations.

First party cookies

These are our own cookies that we currently use: 

  • __RequestVerificationToken - Helps prevent Cross-Site Request Forgery (CSRF) attacks.
  • ASP.NET_SessionId - Preserves the visitor's session state across page requests.
  • SameSite - Ensures visitors' browsing security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor. 

Third party cookies

We place these on your computer, but they’re managed by Google and Sitecore

These cookies collect anonymised IP addresses to help us understand where our visitors are based. No other personal data is collected by these cookies.

These are the third party cookies we currently use:

Google Analytics

  • _utma, _utmz, _utmb, _utmc, _utmt - These cookies are managed by Google. We use them to collect information about: how many site visitors we have, how visitors use our site and where visitors come from, both geographically and from which website.
    _utma, _utmt and _utmz are ‘persistent’ cookies. They are set when you first visit our site.
    _utma automatically expires after 2 years.
    _utmz automatically expires after 6 months.
    _utmb and _utmc are session cookies. They are set when you first visit our site. They are removed when you close your browser.

Google's policy for their third party cookies can be found by visiting:


Google Signals

Google Signals is managed by Google and collects and processes personal data, although aggregated - meaning that personal data is anonymised. 



  • SC_ANALYTICS_GLOBAL_COOKIE - Sitecore's analytics cookie. Stores an ID that represents the device (issued by Sitecore) and a true/false value indicating whether visitor classification was guessed (robot or not robot). Used by the tracker to identify a returning contact.
  • {website}#lang - Stores context language of the current site.

Sitecore's policy for their third party cookies can be found by visiting:


Mitel Webchat

These Cookies are necessary in order for our Live Chat to function:

  • co.active_window_c1535d6d-131e-42bc-8a2a-51aad78c69f9-Chat
  • co.chat_tag_c1535d6d-131e-42bc-8a2a-51aad78c69f9-Chat
  • co.keep_alive_c1535d6d-131e-42bc-8a2a-51aad78c69f9-Chat
  • co.region_c1535d6d-131e-42bc-8a2a-51aad78c69f9-Chat


Programmatic Remarketing _Stackadapt

This cookie is used to indicate that you have visited this website and/or a particular section of the website for retargeting purposes

You may opt out of receiving cookies by setting your browser to not accept any cookies. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or

Please be aware that in opting out of receiving cookies, some areas of our website and our WeBSave service will not operate correctly.

Session cookies
These are automatically deleted when you leave the website or close your browser.

Persistent cookies
These either stay on your computer until you choose to remove them, or until they expire on a pre-set date.

First party cookies
These are created and placed on your computer by the owner of the website. They are usually essential for the website to function properly.

Third party cookies
These are placed on your computer by the owner of the website but they are managed by another company, for example: Google or YouTube. This type of cookie is often used to help monitor visitors. For example: which pages people visit, for how long, which country they are from, which search terms they used to find the page, and so on.

All about cookies
You can read more at this independent website:

How the advertising industry uses cookies
If you are interested in how cookies work and your rights online, have a look at this guide. This website also explains your rights and how to adjust your online privacy settings:

UK best practice
To help businesses, the International Chamber of Commerce for the UK created a cookie guide. The guide defines categories of cookies, along with examples of notices to help website users understand them. The guide gives clear explanations of what cookies do and why website operators and other organisations use them:

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