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Member Commitments

Our Commitment to You

Here at the West Brom, we have a very clear Purpose - Supporting the financial wellbeing of our members by providing a safe and good return on the savings they entrust with us and promoting home ownership.

Every day we work hard to deliver the best service and products for our new and existing members, and we put you at the heart of everything we do. Our Member Commitments and Society Values are the foundation on which all our business practices are built, as we make every effort to make a positive difference to all our members and wider society.

"As a mutual, we are owned by our members. This operating model means we can deliver true benefits to them and live our Purpose in the work we do every day. I believe that we put our members’ interest centre stage, and our Member Commitments and Values play a central role in guiding what we do and how we work together to achieve this.” - Jonathan Westhoff Chief Executive

Member Commitments

The Society prides itself on being owned by its members, and these commitments help us demonstrate how we work to deliver their best interests:

Society Values

Be Passionate

We strive to make a difference and to do the best for our customers.


We do right by our stakeholders, whether customers, colleagues, suppliers or the wider community.

Be Real

We are what you see, authentic, transparent and straightforward to deal with.

Do It Today

We do what we say we will do, proactively, efficiently, and with thought to what is delivered.

Own It

We take responsibility for delivering to the highest standards in all that we do.

Better Together

Working together we know we can do anything.

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