Bromsgrove Bake-Off Raises Crucial Funds for Dementia Care

Staff cook up a storm in support of the West Brom’s chosen charity, Alzheimer’s Society.

Colleagues from the West Brom’s Bromsgrove branch staged a bake-off with a twist to raise a spicy £200 for Alzheimer’s Society.

As well as delicious cupcakes, the team dished up a tempting array of home cooked Indian sweet and savoury treats for customers to sample in exchange for a donation.

They also partnered with the Little Wonders parent and toddler group at Bromsgrove Baptist Church, baking a cake in the shape of a dastardly Dalek from the smash BBC TV show Doctor Who.  Proceeds from the cake sale again went to Alzheimer’s.

West Brom Branch Manager Steve Perry said: “We really pulled out all the stops for this event in order to generate much-needed funds for our chosen charity.  Alzheimer’s Society is a cause close to the hearts of many people who work at the West Brom and also our customers.  

“Dementia can have a devastating impact on people’s lives and their families and we thank everyone for showing their support by giving so generously.”

The West Brom is the UK’s seventh largest building society and a leading provider of savings, investments and mortgages.  It operates 37 branches throughout the region, including Bromsgrove which is located on the town’s High Street.

Alzheimer’s Society strives to improve the quality of life of people affected by dementia in England, Wales and Northern Ireland.  Staff at the West Brom selected the cause as their charity of the year and have collectively raised more than £20,000 to support its work in the West Midlands. 

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