Our Vision and Values

Working together for a better tomorrow

At the West Brom we truly believe that it is our people who help us to stand out from our competitors. We are genuinely passionate about our vision of 'working together for a better tomorrow' and this is shown by our investment in the Society’s branches, brand, systems, and the personal and professional development of our people.

To help us work together effectively, our vision is underpinned by the Society’s five values:

  • Friendly and welcoming
  • Keep it simple and straightforward
  • Embrace change
  • Understand and respond to customers needs
  • Take individual responsibility

Our values are extremely important to us because they define the way in which our people relate to our customers and colleagues. Our values are absolutely essential in ensuring we all work together as one team to make our vision a reality.

As our values are so important, we have integrated each of them into our performance appraisals. As a result, we measure not only ‘what’ people do to achieve their personal objectives, but also ‘how’ they do it.

It is the commitment of our people to our vision and values that means we can look forward to a future that is exciting, different, dynamic and successful.