Getting a Kick Out of Fundraising

VIDEO REPORT: West Brom colleagues go football crazy with a five-a-side tournament in support of Teenage Cancer Trust.

Goals and fundraising were the order of the day as leading building society the West Brom held its inaugural charity five-a-side tournament in aid of Teenage Cancer Trust.

More than 70 colleagues donned their football boots for the West Brom Charity Cup at Goals Dudley, based on Cakemore Road in Rowley Regis.

The tournament, and a raffle for prizes including signed West Bromwich Albion and Aston Villa shirts, raised more than £1,200 for Teenage Cancer Trust, which is the building society’s current nominated charity.

The eventual winners were ‘Men Behaving Chadli’, who beat ‘Unathletic Madid’ 4-3 in a closely contended final.

Jim King, the West Brom’s Communications Manager, said: “The tournament was a huge success and it was great to see so many staff members and their families joining in the fun and supporting a fantastic cause. Those who organised the event worked really hard on both the tournament and the raffle and to raise £1,200 was a tremendous effort.

“Goals Dudley gave us a huge helping hand by offering their pitches at a discounted rate, which we were very grateful for.  

“This was the first West Brom Charity Cup and we hope it will now become a regular fixture in the Society’s fundraising calendar.”

The West Brom has been supporting Teenage Cancer Trust for the last year and has raised £30,000 to assist its work in the West Midlands in that time.

Grace Higgins, Regional Fundraising Manager for Teenage Cancer Trust, said: “We rely entirely on donations to fund the work we do and the West Brom’s assistance from both this tournament and throughout the year has been outstanding.

“Teenage Cancer Trust is the only UK charity dedicated to improving the survival chances and quality of life for young people with cancer aged between 13 and 24.

The money raised by the West Brom will help us to deliver our crucial services to youngsters who need support.”

View plain text version